Singer Ryan Tedder of pop band One Republic recently launched a new brand of hemp-infused sparkling water, called MAD TASTY. Attempting to bring a bold flair to a previously “boring” space, Tedder infused the water with one of the most popular new product additions of the past year; hemp.
MAD TASTY was just released as more and more hemp products continue to gain popularity, and the brand is a new creative way for customers to stay hydrated. While the brand is only available online and in hemp friendly states, they are hopeful that the brand will take off continue to gain popularity. Tedder also mentioned that he personally has dealt with panic attacks and anxiety, and hemp extract has helped significantly. This is also why he wanted to think of a new beverage that includes the benefits of hemp.
This market of hemp-infused drinks is not very large, but with a celebrity like Ryan Tedder creating this new brand, there is bound to be a number of products that will be released like this in the future. MAD TASTY currently only has two flavors (Watermelon Kiwi and Grapefruit), but a third flavor is said to be released in early 2020. MAD TASTY will also be donating 12 oz of clean water to people who need it for every 12 oz can sold, through a collaboration with DROP4DROP and their clean water projects.